VP Marketing

Company Overview:

3esi-Enersight is an international company that provides planning solutions and expertise for the modern, complex oil and gas industry. 3esi-Enersight’s solutions support the most comprehensive integrated planning workflow in the industry and helps upstream petroleum producers make competitive and cost-effective decisions at every stage of their business.

Position Summary:

3esi-Enersight is a fun, fast paced and growing company. We are seeking a full time Vice President of Marketing to join our Calgary team.

The Vice President of Marketing is responsible for developing the roadmap and strategic vision for the 3esi-Enersight brand and leading the creative, digital and campaign execution teams.

Reporting directly to the COO of 3esi-Enersight, the VP of Marketing will conceptualize and implement marketing strategies and coordinate business objectives across key departments. This position oversees all marketing activities, analyst relations, product launch, web design, SEM, SEO, events and print materials. Additionally, this position is responsible for planning, organizing, staffing, training, and managing all marketing functions.

Position details:

  • Location: Calgary, AB Canada
  • Employment: Full-time
  • Start: ASAP

Key Responsibilities:

  • Own 3esi-Enersight positioning, messaging, branding, market segmentation and execution across all channels
  • Lead the development and execution of the company’s marketing strategy for its current and future products
  • Act as a leader and partner in the development of the company’s go-to-market plans
  • Establish and execute marketing programs to deliver top quality leads to our Sales organization
  • Identify, manage and evaluate marketing opportunities in our existing markets, digital channels, strategic partnerships, sales channel partners and key customer relationships
  • Track and measure marketing performance across our investments in brand, growth, go to market, processes and people
  • Actively participate in strategic planning and collaborate with multiple departments to obtain important branding and marketing opportunity insight
  • Analyze competitive strategies and tactics, and provide competitive insights
  • Analyze campaign effectiveness and departmental performance and implement improvements
  • Manage external agencies and partnerships
  • Act as a coach, mentor and leader throughout the organization   

Key Competencies: 

  • Demonstrated experience in growing both domestic and international business, and proven success at expanding share in competitive markets
  • Deep functional and technical marketing experience and exceptional leadership abilities
  • Financial savvy and operational excellence – ability to balance short and long term goals with flexibility
  • 10+ years of experience in technology focused companies with 5+ years in progressive marketing leadership roles
  • Understanding of international and domestic markets
  • Experience introducing new products and technology to global markets
  • Demonstrated success in leading product/solution marketing and launch activities ideally for technology, SaaS and energy related companies
  • Experience working with Sales and Product Management to launch and market successful customer-centric product campaigns
  • Experienced Team Leader able to attract, coach and inspire high performance field and operations marketing teams
  • Experience supporting a sales team with product collateral, demos, sales-oriented web site and internal positioning/strategy documents
  • Demonstrated focus on metrics, tracking program details, and ROI that include successful digital and social media marketing campaigns
  • Extremely effective public speaking skills; ability to command a room with exceptional presence
  • Outstanding colleague, customer and partner engagement skills
  • Advanced training in fields related to technology and the energy industry
  • Valid passport required

Our Values: 

3esi-Enersight operates by core values that define our actions and how we behave:

  • We demand quality in everything we do
  • We provide exceptional customer service
  • We inspire innovation
  • We act with integrity and respect
  • We empower and recognize contribution

We will: 

  • Respect your ideas
  • Provide you with opportunities to collaborate and learn
  • Create a fun work place full of great, talented people
  • Give you a chance to show off your own expertise and initiative as you grow your career.